Fostering Individual and Team LeadHERDship
through Equine Inspired Coaching

ICF-Certified Leadership Coach & Equine-Assisted Educator

LeadHERDship
is a skill that anyone can develop, regardless of their occupation, life stage, or personal goals. Learning to lead your life with intention and purpose is a transformative journey of self-discovery. As a coach, I aim to help leaders embrace a herd-inspired approach to leadership for more creative, connected, and fulfilling lives.

Work with Hannah

1:1 Coaching

The ideal choice if you want a personalized plan that is tailored to your goals and lifestyle. Hannah is an ICF-certified professional coach passionate about purpose, mindset, values, leadership, and branding tools.

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Community

Connect is a core value. That is why it is important to me to create safe spaces for like-minded seekers to come together and reconnect with their values, inspire each other, and take action toward bringing their purpose to life.

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Equine-Assisted Services

Hest Creative has recently partnered with Equus Insights to bring equine-assisted coaching to the Reno/Carson Area. We offer private and team coaching, retreats, and more.

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How Horses Led Me to My Purpose


Hi! I’m Hannah Waen, ACC - ICF-Certified Coach

Growing up, I never knew who I wanted to be. I knew I was strong, independent, curious, loved horses, and deeply cared for others. Despite my creativity, adaptability, and drive, finding a career path was challenging. My corporate years working in marketing felt unfulfilling, often leaving me deflated and exhausted. Yet, the barn was my refuge—my space to reconnect with nature and my authentic self, practice mindfulness, feel confident, and nurture my potential.

In 2020, during global uncertainty, I learned to trust my intuition (one of many lessons the horses taught me). This inner strength led to a career shift, a move to a new state, and a coaching career. By shaking everything up and starting fresh, I discovered my passion for supporting others dealing with conflicts of meaning and identity. Working with clients, I quickly realized my purpose was to help others find theirs. Looking back, I recognize horses were my guides, helping me find my path to coaching and fulfilling and meaningful life.

Today, as an ICF-certified life-purpose and leadership coach, I’m dedicated to helping you uncover your truth through personalized coaching and group sessions. Whether you’re an entrepreneur, professional, or artist, I’ll help you reconnect with your authentic self and turn your dreams into reality. Life is more fulfilling with purpose—I can’t wait for you to discover yours!

What guides you?

We’re experiencing a loneliness epidemic and are still trying to make sense of the impacts of the pandemic. Many of us have experienced a shift in our needs and priorities, so we must reevaluate what drives us, brings us joy, and excites us. Throughout life, you will likely have multiple purposes. These meaningful threads woven into life, work, and hobbies fill our hours with vibrancy and creativity and allow us to thrive. If you have lost this sense of meaning, it’s time to commit to building a purposeful life. Whether that means a minor shift in perspective or a full-scale overhaul, coaching can help you refocus, recommit, and reinvent a wonderfully fulfilling life.

Why Coaching is Beneficial

Because life doesn’t always go as planned.

What We Think Will Happen

What Does Happen

LeadHERDship Coaching Benefits Everyone

Leadership Coaching

In today’s changing world, we need purpose-driven leaders. I offer personalized coaching to help you understand your leadership style, build executive presence, and create a personal brand that inspires others. Using mindfulness, creativity, and strength-building, we'll unlock your full potential without sacrificing your well-being.

Build Purpose into Your Career


Personal Coaching

Build Purpose into Your Life

Professional coaching is valuable for individuals seeking to make positive life changes. By working together, we can clarify confusing thoughts, quiet negative self-talk, prioritize, shift your mindset, and create a clear future vision. Through small but meaningful steps, we can progress towards achieving our goals together. We will sort out any confusion and craft a vision for the future, discovering your true purpose while taking small yet powerful steps forward.


Entrepreneur Coaching

Build Purpose into Your Business

Entrepreneurs require a strong support system to overcome mental barriers, develop consistent branding and marketing strategies, achieve financial success, and sustain growth. By working together, we can improve your self-awareness, develop strategies that align with your values, identify growth opportunities, set goals, and create meaningful momentum in your business, whether you are just getting started or ready to pivot your approach.


  • Hedvika T.

    “Hannah’s approach to branding helped me find my core values, even with a long list to sift through and showed me how to live them authentically. I'm more confident about who I am now as a coach and entrepreneur, as well as what my brands stand for. On a practical level, I finally got past a creative block to finish my rebrand. Heartfelt recommendation!”

  • Kelley H.

    "Hannah is a wonderful coach. She's patient, easy to talk to, and you don't feel any hint of judgment from her during a session. She's able to suck you out of your preconditioned thoughts or the black holes that we get sucked into, thinking we're not able to do certain things because of what we've been told. Our sessions inspired me to make HUGE career and life changes that I would have never made without her coaching. I've left feeling more human, less of an imposter, and like I can do anything I set my mind to."

  • Camille K.

    "Working with Hannah was absolutely transformative to not only the way that I operated in my business - but also how I felt. During our time together I became more and more comfortable pushing myself to do scary or uncomfortable things with the increased confidence our sessions gave me. Hannah also gave me the full permission to be myself - ADHD and all - and encouraged me to build my brand identity and create systems that supported me- rather than making me feel more overwhelmed, which has been so extremely helpful. I highly encourage booking a session with Hannah to help you gain more confidence and clarity in your message and build your business in a way that is uniquely you."

  • Carey R.

    “I have discovered that having a great idea is not enough. You have to be able to get it out for people to see. This morning, I woke up motivated instead of overwhelmed. Thank You!"

  • Rachel O.

    "Each session with Hannah is like a dance. Oftentimes, I am the one leading, while she stays in perfect step with me. And, when I need it, she takes the lead and guides me in steps I didn’t know I could do. Everything we do together is grounded in integrity, and that for me is the music that makes my heart sing and my soul rejoice. Because of the work we do together, I am finding out who I am – and who I want to be – in my own coaching business and in my marketing. I am so grateful for Hannah’s keen listening, her insight, and her empathy."

  • Rebecah W.

    "Hest Creative helped me figure out my next career move by guiding me in a natural direction that fit my skills and passion. Hannah was great to work with and really allowed me to explore the possibilities while keeping true to who I am."

  • Anonymous Client Feedback

    "I don't know a kinder, more caring, or more authentic person than Hannah Waen. There is nothing artificial in her nature."

  • Karyn E.

    "Hannah is a fantastic guide in general, and if you're working to develop your authentic business brand, look no further! Hannah is kind, creative, and supportive! The best person to help you launch the message the world needs to hear from you!"