Offering a Coach Approach

to Strategic Branding for Your Coaching or Service-Based Business

I help clients gain clarity and confidence by resolving their brand identity crises and aligning their businesses with their authentic voices.

Are you in the midst of a coach identity crisis?

I Help Build Brands That Are: Aligned, Authentic, and Profitable

I know what it’s like to feel stuck in your brand (or stuck in your head while building your brand).

When I started my coaching business, I was passionate about helping others but struggled to find my unique voice and focus on a single clear offer or service. I felt confused about my niche and uncertain of what to call myself. Every decision seemed overwhelming, and the fear of making the wrong move held me back, leaving me stuck in discovery and research instead of taking imperfect action. I faced many challenges in the early days, even with all my “industry knowledge” as a marketing expert.

Does this sound familiar?

That’s why I created my coaching offers — specifically designed to address this coach identity crisis. I’m here to support coaches (and service-based entrepreneurs) like you in gaining clarity, confidence, and a strategy that works — not based on someone else’s path but on your unique brand DNA. Whether you’re launching, pivoting, or scaling, I’ll help you step into the next chapter of your business with purpose, clarity, and a program designed to fit your needs and desires for growth.

I hear these client concerns all the time:

  • A: You’re not alone — many coaches and service providers face this challenge. I’ll help you uncover your authentic voice, refine your niche, and develop a compelling brand story that resonates with your audience.

    Feeling stuck on what makes your brand stand out? Let’s uncover your unique value so you can confidently present yourself to your ideal clients.

  • A: No more guessing games. Together, we’ll create a clear, actionable marketing strategy tailored to your business. You’ll know exactly where to focus your energy, what content to create, and how to generate leads without burning out.

    We’ll build a strategy that works for you — so you can market with clarity and confidence.

  • A: Brands are meant to evolve, and growth often means change. Making a shift doesn’t have to be daunting. I’ll guide you through a thoughtful, strategic brand evolution that keeps your audience engaged while reflecting your growth.

    If your business has outgrown your brand, it’s time to shift. Let’s navigate your pivot with confidence and strategy.

  • A: Success starts with your mindset. Through personalized coaching, we’ll identify and challenge the beliefs holding you back. You’ll build confidence, shift your perspective, and step into your leadership with resilience.

    We’ll work together to overcome self-doubt so you can lead your brand with confidence.

  • A: You don’t have to build your brand alone. Join Branding for Coaches, a supportive community of like-minded entrepreneurs who are growing, pivoting, and thriving together. With group mentorship, peer support, and accountability, you’ll never feel stuck or alone.

    Let’s grow your business together. Join the community and find your people.

Fears and worries no longer need to limit your growth!

Book a free consultation to learn how we can partner, and I can support your branding journey. You don’t need to feel isolated or alone anymore; I offer a coaching plan that supports every budget, whether you are just starting, pivoting, or reaching for something greater.

I believe in individualism and continued learning.

That’s why I offer three levels of support to help you connect, grow, and thrive.

Choose your customer path below:

Connect

Address isolation and learn within a community focused on conversations around branding, marketing, growth, and development of your coaching business.

This plan includes access to my coaching community: Branding for Coaches

  • Monthly group coaching calls

  • Expert insights and actionable advice

  • Support from a like-minded community

  • Digital course coming soon!

  • Join for only $15/month!

Grow

Everything changed when I finally aligned my brand with my strengths and values. I’m here to help you do the same through individualized support and private coaching.

This plan includes everything in Connect, plus:

  • Bi-weekly 1:1 coaching sessions with me (Hannah Waen, ACC)

  • Personalized brand strategy development

  • Mindset support to overcome self-doubt

  • Actionable marketing and leadership tools

  • Grow plans start at $500 a month

Thrive

Ready for deeper support and personalized guidance? My brand mentorship program offers hands-on strategy and coaching. I’ll be your trusted advisor as we navigate the hurdles of launching or pivoting your business.

This plan includes everything in Connect and Grow plans, plus:

  • High-level strategy planning and audits

  • Ongoing monthly advisory support

  • Opportunities to attend VIP events

  • Thrive plans start at $2000 a month

I love supporting coaches!

  • Hannah is hands down the best listener I've ever worked with. Her down-to-earth approach makes you want to slow down and think things through. She asks thoughtful questions and has a way of making things crystal clear when she rephrases what you say. Her approach to branding helped me find my core values, even with a long list to sift through and showed me how to live them authentically. I'm more confident about who I am now, as a coach and entrepreneur, as well as what my brands stand for. On a practical level, I finally got past a creative block to finish my rebrand. Heartfelt recommendation!

    Hedvika

  • Working with Hannah was absolutely transformative to not only the way that I operated in my business - but also how I felt. During our time together I became more and more comfortable pushing myself to do scary or uncomfortable things with the increased confidence our sessions gave me. Hannah also gave me the full permission to be myself - ADHD and all - and encouraged me to build my brand identity and create systems that supported me- rather than making me feel more overwhelmed, which has been so extremely helpful. I highly encourage booking a session with Hannah to help you gain more confidence and clarity in your message and build your business in a way that is uniquely you.

    Camille

  • It all begins with "Each session with Hannah is like a dance. Oftentimes, I am the one leading, while she stays in perfect step with me. And, when I need it, she takes the lead and guides me in steps I didn’t know I could do. Everything we do together is grounded in integrity, and that for me is the music that makes my heart sing and my soul rejoice. Because of the work we do together, I am finding out who I am – and who I want to be – in my own coaching business and in my marketing. I am so grateful for Hannah’s keen listening, her insight, and her empathy. idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Rachel

Not Sure Where to Start?

Book a call to discuss your unique path.

I’ve been where you are, and I know how daunting it can feel. But you don’t have to navigate it alone. Let’s connect and explore which path will best support your branding journey.