What can art teach us about branding?
Having recently read Julia Cameron’s seminal book on creativity, The Artist’s Way, I keep seeing how connected creativity and branding are. In fact, there is so much we can learn from the artistic process. Here are my thoughts on branding the artist’s way.
Branding is a Mindset
Branding is a mindset. It is a holistic approach to running, promoting, and sharing your business. As an entrepreneur, viewing your branding from a growth perspective is important. Here’s how you can shift your thinking.
Are you branding in a box?
Social media has changed the rules of branding. Are you still living in the era of logo-centric branding? Learn how to brand outside the box to create a home for your brand instead.