Strategic Branding and Website Design

I performed a strategic branding and marketing makeover for a salon owner looking for a cohesive, fresh, inviting brand aesthetic to set herself apart from other salons. The plan aimed to enhance her brand identity through storytelling, attract new clients with a clean, easy-to-use website, and provide a stylish customer experience. As part of this project, I designed a new website to reflect the updated branding, complete with copywriting to incorporate her brand strategy and voice.