Feeling Unmoored? How to Reconnect with Your Purpose as a Coach
The coaching industry is in a state of flux, and many of us are feeling the effects. Contracts are shifting, client needs are evolving, and the economic landscape is uncertain. It can feel like we’re floating without an anchor, drifting in unpredictable waters. If you’ve been feeling unmoored—unsure of your direction, questioning your purpose, or wondering how to stay grounded—you’re not alone.
The Challenge of Feeling Unmoored
The term "unmoored" perfectly captures the experience of navigating an industry in transition. When we lose our sense of stability, it’s easy to feel disconnected from our work and our purpose. Questions arise:
Am I on the right path?
How do I continue serving my clients effectively?
Is my business model still sustainable?
Should I be pivoting, or should I hold steady?
Feeling unmoored isn’t just about uncertainty in business—it also impacts confidence, motivation, and overall well-being. But just like a boat that has drifted from shore, the solution isn’t to panic. It’s to find a way to reconnect with what keeps you steady: your North Star.
Rediscovering Your North Star
Your North Star is your guiding purpose—the core values and mission that led you to coaching in the first place. In turbulent times, reconnecting with this deeper sense of purpose can provide clarity and direction. Here’s how:
1. Revisit Your “Why”
Take a step back and reflect on why you became a coach. What impact did you hope to make? What drew you to this profession in the first place? Journaling, meditation, or even talking with a trusted mentor can help you rediscover your original passion.
2. Listen to Yourself—Not Just Your Clients
Coaches spend so much time helping others find clarity that they often neglect their own inner voice. Slow down and ask yourself:
What aspects of coaching light me up?
What drains me or feels out of alignment?
Where do I feel resistance, and what might that be telling me?
3. Anchor in Your Values
Uncertainty becomes easier to navigate when you have a clear set of non-negotiable values. Identify the principles that define your coaching practice. Whether it’s authenticity, service, empowerment, or connection, keeping these front and center will help guide your decisions.
The Power of Conversations & Community
One of the most dangerous responses to uncertainty is isolation. When we feel lost, our instinct might be to withdraw and figure things out alone. But the truth is, clarity comes through conversation.
That’s why Branding for Coaches exists—to provide a space where coaches can come together, talk through challenges, and gain fresh perspectives. When you share your uncertainties with like-minded professionals, you realize:
You’re not alone in feeling unmoored.
Others have navigated similar challenges and found solutions.
Collective wisdom is powerful in shaping new directions.
Inside Branding for Coaches, we explore how to align business strategies with personal values, ensuring that you can pivot (if needed) without losing your core identity.
Self-Care: The Missing Piece in Navigating Change
When you’re feeling lost, your first instinct may be to push harder—work more, strategize more, hustle more. But true clarity often comes from slowing down. Self-care isn’t a luxury; it’s essential for making sound decisions. Here are a few ways to prioritize yourself:
Create space for reflection: Step away from the pressure to “figure it all out” and allow your mind to process.
Lean into restorative practices: Whether it’s mindfulness, time in nature, or creative hobbies, do what refuels you.
Set boundaries: Don’t let fear of uncertainty push you into overworking.
Surround yourself with supportive voices: Join conversations that uplift and inspire rather than amplify stress.
Find Your Bearings Through Connection
If you’ve been feeling unmoored, remember: you don’t have to navigate this alone. By reconnecting with your purpose, aligning with your values, and engaging in meaningful conversations, you can regain clarity and confidence.
Branding for Coaches is here to be your anchor—a place to connect, gain insight, and explore the next steps in your coaching journey. For just $15 a month, you’ll have access to two group coaching sessions each month, plus a private community designed for real, supportive conversations.
Ready to reconnect with your North Star?
