What can art teach us about branding?
Having recently read Julia Cameron’s seminal book on creativity, The Artist’s Way, I keep seeing how connected creativity and branding are. In fact, there is so much we can learn from the artistic process. Here are my thoughts on branding the artist’s way.
Branding is a Mindset
Branding is a mindset. It is a holistic approach to running, promoting, and sharing your business. As an entrepreneur, viewing your branding from a growth perspective is important. Here’s how you can shift your thinking.
Are you branding in a box?
Social media has changed the rules of branding. Are you still living in the era of logo-centric branding? Learn how to brand outside the box to create a home for your brand instead.
How do you make your ideal client avatar more inclusive?
Your Ideal Customer Avatar allows you to build a profile of who you want to work with within your business to attract new clients strategically, but is your ICA inclusive enough?
What is a Coach Approach to Brand Strategy?
Brand strategy is the heart and soul of your business and the foundation for everything else. To fully realize that vision, it is critical to take a coaching approach to brand strategy. Here is why.
What Alice Didn't Know About Strategy
When asking The Cheshire Cat for directions, Alice in Wonderland didn't realize that you can reach your destination faster if you know your purpose. Follow this straightforward prompt to build a consistent strategy for your business.